Wednesday 2 December 2015

OUGD502 - Taking Care of Business - Positioning our Business


Screeeeen's main areas of interest lay in creative art direction and graphic design. Each member of the business has a firm grounding within the field of contemporary visual communication, and each has their own specific area of interest and passion. Each member values traditional methods of production, in particular analogue printing methods including screen printing, mono printing and letterpress. We all share common skills in digital desktop design: we are interdisciplinary in our mentality and skill sets.

Screeeeen wouldn't necessarily confine its self within labels such as a 'digital design consultancy' or a 'graphic design studio'. We would position ourself as a 'creative consultancy' where the emphasis would be on the concept of the project and the materials, media's and processes used to carry a project right through to completion. We would aim to answer each and every brief in a conceptual way, continually striving to be original and true to each members values, opinions and ideas. Therefore, on every brief, each member would contribute to the design process, giving our portfolio of work breadth and variation in terms of style and aesthetic.

We understand that there are a number of design studios that exist in Leeds, the North, London and the UK in general at the moment who share similar mentalities and offer similar services to what we envision Screeeeen offering. However, we believe that our personalities and eclectic mix of backgrounds would make us stand-out in this ever increasingly crowded sector of the creative industries. Each member in the group has a very different idea of what art, design and visual communication is and can be, and when combined, I believe it would produce a distinct and stand out aesthetic that would come to define us as a brand.

Services we would offer to clients:

Art direction
Analogue solutions: print, letterpress, collage, illustration, painting
Poster, leaflet & promotional design
Campaign development/design
Editorial design
Photographic and Video
Identity and Branding



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