As a group, we have decided to settle on the name 'Screeeen' for two main reasons. The first is that the word screen has multiple meanings and connotations, two of which are significant to us. Firstly, we all agreed that we enjoy working on a screen of some description to produce our digital work, that is something we see as unavoidable in today's climate and something that we must acknowledge. Digital design will be something that we would offer as a service, however, it would not be are sole interest. We all share a passion for screen printing and analogue based production methods. Screen printing is a preferred method for myself, Izzie and Amelia so we saw this name a good way of conveying our interests/passions for both screen based and analogue ways of producing wonderful work. The reason that there are five 'e's' is conceptual. Each letter e represents one of the five members of the group. We also felt that by making the word 'screen' longer, it would stand out in the crowded marketplace as it is quirky and unique and memorable. We are contemporary creative's who strive to produce contemporary work, we all feel that this name reflects/communicates those desires.
We chose to use a typeface named Bluu - a punk typeface which is used on some of Leeds College of Art's collateral. We saw it and it caught our eye instantly. It feels very contemporary and fresh to me and I am very pleased with our decision to use it for our initial logo designs.
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