OUGD502 - Taking Care of Business - Devising a Manifesto for Screeeeen

Manifesto for Screeeeen:

Screeeeen is a multidisciplinary creative environment based in the North of England

Screeeeen is a multidisciplinary creative studio based in the North of England

Screeeeen is a multidisciplinary creative house based in the North of England

Screeeeen is a multidisciplinary creative house based in the heart of Leeds

Screeeeen is a multidisciplinary creative collective based in the heart of Leeds

We love creating identities and experiences through concept development, art direction, graphic design and creative print solutions.

As a group of five very different creatives, we seek to represent a mix of cultures, styles and disciplines to challenge today’s conventions around art, visual language, design aesthetics, media and identity.

Seven Deadly Sins Concept: We thought it could be fun to take a be a tongue and cheek approach to writing a manifesto for our creative collective. Instead of writing a cliched, slightly cheesy mission statement type of manifesto, we used the seven deadly sins and made them our own. Each of the deadly sins relate to us as creatives, indicating what we like and are passionate about to anyone that visits our website.

Screeeeen’s Seven Deadly Sins:

Lust: We lust over gorgeous, witty and well produced print, because let’s be honest, anything that has been created by someone getting their hands covered in ink is a good thing. We also lust over brilliant digital work. 

Gluttony: We have a massive appetite for inspiration, meaning we have to be constantly on the lookout for our next source of visual pleasure. We adopt a very free and open approach to research, idea generation and concept development.

Greed: We are not single minded in our creative vision or design process, allowing us to extract ideas from anywhere and everywhere. You could say this is greedy. We like to think of it as being eclectic.

Sloth: We are dedicated to producing work that challenges the conventions of contemporary visual communication. In order to do this well, we like take our time. We don’t enjoy rushing work that really excites us.

Wrath: We get very angry when aren’t being creative, because we don’t know anything better to fill our days with...

Envy: We don’t envy much, because we love doing what we do!

Pride: We are proud to be so diverse. Each member of the Screeeeen is an individual with unique stances and perspectives on creativity, which is what makes us so exciting as a collective.