When setting up a business of
this nature, it is a good idea to look into similar set ups and look at the
ways other groups have established themselves successfully within the creative
industries. As our collective is going to offer a range of creative services, I
decided to conduct research into like minded design studios, who share similar
attitudes and artistic visions as Screeeeen do. Should we go into business,
these studios would also make great potential contacts/friends to ask for
advices and to even potentially collaborate and trade clients with. I found
some really interesting and inspiring set ups:
Print Club London:
Print
Club London was established in 2007 and is run by managing director Fred
Higginson (Sculptor/ Illustrator M.O.L.) and director Kate Higginson. The duo
work closely with iconic illustrator and creative director Rose Stallard, who
brings the Print Club brand to life with her inimitable 1970s fanzine-style-artwork
and edgy typography. Alongside running the studios
Fred, Kate and Rose also curate an annual exhibition ‘Blisters’ one of the UK’s
largest poster shows, it introduces a wider demographic to affordable, original
artwork, bringing a contemporary art scene to a brand new audience. Whilst
providing studio space and selling work is a key focus of the studios, the trio
work with clients on projects ranging from bespoke bags for Stella McCartney to
live printing projects in store with Nike.
What I find inspirational about
this collective is how passionate they are about analogue printing. The members
of Screeeeen are also very passionate about analogue printing techniques, this
would be one of USP’s to future clients. Not everything we produce would be
printed, but it would feature heavily in a lot of our experimentation and
various design processes.
HORT, Berlin:
HORT was founded in 1994 and has
a very clear and simple ethos. For the members of HORT, it is all about
collaborating with real creative people, working with them not for them. They
take a very experimental approach to visual communication and don’t like to
play it safe with their graphic design. HORT have made a name for themselves by
producing constantly exciting and surprising communication solutions.
Everything HORT does excites and inspires me. We can learn a lot from their
process and attitudes as a start-up.
OK-RM, London
Ethos of the studio: "OK-RM is a London-based design studio working in the fields of art, culture and commerce. Founded in 2008 by Oliver Knight & Rory McGrath, the studio is a collaborative practice engaged in ongoing partnerships with artists, curators, editors, architects, designers and institutions. For us, design is a conversation. Our art direction aims to engage clients and collaborators in a process that not only communicates what they are but clarifies what they are. Whether it’s a book or a visual identity, our designs seek to reflect a set of core values. This way of working often leads to ongoing relationships that track the evolution of a brand or body of work.”
OK-RM has a very contemporary aesthetic, something I am personally very drawn to and I expect the other members of the group would be too. Their main interests lay in art direction, something I am very interested in working in. I find their work really exciting, fresh and well produced. They would be a great contact to have when starting out in the field.
Bleed, Oslo:
An interdisciplinary design studio based in Oslo and Vienna. Their manifesto: "We create identity and experience through concept development, art direction, graphic design and service design. Representing a mix of cultures and disciplines to challenge today’s conventions around art, visual language, Interaction, media and identity". Bleed's work is vibrant and full of abstract pattern and typography.They produce quite a lot of work that focuses on identity and branding, something that we are all in. Bleed is proud to label itself as an interdisciplinary studio, something that we would most like identity ourselves as in a commercial setting.
Only Studio, Leeds:
PASSPORT Studio, Leeds:
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