Wednesday 27 January 2016

OUGD502 - Brief 02 - Taking Care of Business - Services We Offer

Screeeeen would position its self as an interdisciplinary studio offering a wide range of creative solutions and services to potential clients. Our main interests would be in creating identities and promotional materials for various brands, products, exhibitions, shows and so on. Interdisciplinary means to have multiple branches of knowledge in a certain area. Personally, I think being interdisciplinary is a massive advantage in today's creative industries. It gives you a competitive edge over other collectives that offer basic individual services such as solely designing for screen or packaging for example. I am also a big believer of not placing yourself in a box or pigeon hole as a young practising creative designer.

Each member of the group has different strengths, passions and interests, instantly making us interdisciplinary in our approach to the design/creative process. I decided to look online for some design studio set ups that position themselves as being interdisciplinary to take inspiration and guidance from. I came across a few very interesting set ups who also have relatable manifestos to accompany their approach to design and wider visual communication.

http://www.yesstud.io/projects/featured/

YES is a art direction, technology and design studio based in London founded in 2004. They work with a variety of diverse clients who focus on culture and commerce. This studio is interdisciplinary and enjoys taking on briefs and projects from a wide range of sources. Their main passions and skills as a studio lie in art direction, branding and identity, areas that we would ideally cater for. 


MPL (RAM, Paul McCartney Archive Collection) by YES. Image No.127.

Echo Records (Moloko Catalogue) by YES. Image No.521.

http://www.casarex.com.br/local_companies/masp_passages_by_paris_catalogue;_print,masp,brazil


Casa Rex is an international highly awarded house of design, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of about 50 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware. What I find special about this studio is how diverse the team is culturally. I think there is great value in learning about and exploring other cultures to your own. There is a lot to be absorbed from different people from around the world, ultimately forming a rich, diverse creative attitude and style. Again this studio is interested in identity and branding and designs for a wide range of mediums both print based, analogue and digital. 




http://www.heredesign.co.uk/

HERE Studio - their manifesto is simple but effective. They design everything from brands to bars to bakeries to books. Their collective experience covers both brand and design disciplines, guiding clients from initial ideas to finished realised projects. They claim to build from the roots up, their design process is simple, define and understand the issues and needs, translate the roots into a cultural experience that engages the client and audience/target market. I really admire and appreciate the aesthetic to their work. It ranges from clean, modernist and considered to quite expressive, abstract and pattern based. This diversity in style and approach to work is inspiring. 





http://studiohato.com/1/


Letters-website-v2

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