I decided to experiment with type, applying some deconstructivist techniques to one of the world's most famous typefaces: Helvetica. This typeface has featured a lot in my recent design work so I saw it fitting to use in some personal branding experiments.
I didn't really have much reasoning behind the destruction of the typeface, I just find it fun and enjoy seeing the results that come from being random and experimental. The patterns produced are interesting to me and could work as patterns within my new personal branding. I'm going to continue to play about and will consider using other typefaces, mixing and combining the various outcomes.
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