OUGD402 - Brief 01 - Apple's 'Shot on iPhone 6 Campaign'

I am an iPhone 4 owner, and I do occasionally take some good shots on my phone. But I am also an owner of a very good Digital SLR camera, which takes exceptional pictures. So, when I saw the latest Apple campaign, was intrigued. iPhone has always prided its self on its camera, and with the latest iPhone model, it seems Apple are keen to show off just how amazing the camera capabilities are on the iPhone 6. They have dedicated an entire advertising campaign and website to the camera on the new phone. 

The worldwide ad blitz comes one day after Apple rolled out a special page on its website titled World Gallery, which shows off the iPhone's image capture capabilities by featuring some 60 photographs taken by iPhone 6 users. Instead of contracting proven artists, Apple harvested images from around the Web to create the "Shot on iPhone 6" collection.

One of the featured artists, photographer Julian Bialowas, recognized his work on an Apple billboard today and subsequently started a running list of cities where the ads are popping up. So far, "Shot on iPhone 6" ads have been spotted across the North and South America, Europe, the Middle East and East Asia.
Alongside large billboard installations and smaller venues like London's Tube, Apple's iPhone-centric ads are showing up in print publications. 
As with most recent iPhone campaigns, "Shot on iPhone 6" throws a spotlight on apps, which in this case includes photography, videography and image editing software. The company's World Gallery webpage features numerous apps like VSCO Cam, Camera+">, Afterlight and more. 
Those interested can check out Apple's "Shot on iPhone" App Store collection, which is designed to help iPhone owners get the most out of their equipment.