The Brief:
Design, develop and produce self branding that effectively communicates
and promotes you as an individual, designer and learner. To inform your design
decisions you should reflect upon your learning aspirations and design
direction. You should aim to communicate the context of your interests by
referencing specific designers, studios, principles and audiences where
necessary.
You should use this brief as an opportunity to explore, develop and demonstrate content, processes and areas
of design that interest you at this point in time and may indicate your
emerging creative concerns in Graphic Design.
A logotype/symbol
Colour swatch
Typeface (display and body copy)
Presentation template (grid)
This should be developed with reference and relevance to your own creative practice.
Your resolution to this brief should be a representation
of what YOU see as important as an individual designer and learner in light of
what you have learned on the programme to date. You will need to consider the
following:
Who are you
now? What have you learned? What skills do you have? What do you know? What do
you believe? In answering these questions remember that your design practice is
informed by a broad range of social, ethical, creative and professional
concerns. What are they?
What
information do you need to include? and what formats can you use to effectively
communicate or promote this information? What tone of voice best reflects you,
your practice and your ambitions?
What
experiences have shaped your opinions and views both in and outside of the
programme?
What are
your creative concerns, opinions and beliefs and how do you communicate these
practically, conceptually a practically?
What has
informed these decisions and who are the contextual references that reflect
your individual focus?
What is
'Brand You'? Your visual identity will help tie the information together. What
fonts, formats, colours and production methods will help communicate and
enhance your content?
Fully resolved self branding, including but not limited to:
Evidence of practical, conceptual and contextual research into materials, formats and content.
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