Sunday 6 March 2016

OUGD502 - Anorak Lecture


The Anorak Press is an independent kids publishing house established in 2006 by Cathy Olmedillas, formerly of 90s lifestyle bibles The Face and Sleazenation. It publishes Anorak Magazine and DOT four times a year.  Both titles are unisex and sold all around the world in kids boutiques, museum shops and newsagents.
Anorak Magazine, the ‘happy mag for kids’ is aimed at boys and girls aged between 6 and 12 years old. DOT is aimed at the pre-schoolers.
At Anorak, we are very proud of producing  printed magazines on REAL(recycled) paper with REAL (vegetable) ink. It makes them smell nice and it is at the heart of our commitment to provide kids with a calm, immersive, fun piece of culture.
Unlike magazines of today, neither of our publications are throw away titles. Just like much loved children’s magazines and annuals of the past they are  designed to be collected, kept, handed down and revisited.
The Anorak Press' main philosophy is to encourage children to tap into their imagination, use their creativity to learn and is here to amplify their voices. It has at the core of its offering a passion for words and images that challenge and stimulate.
On the back of Anorak’s success, The Anorak Press launched a series of high quality activity books, colouring books and hardback books as well as an illustration collective, Studio Anorak, which works with museums, brands and cultural associations to create fun pieces of communications aimed at creative families.

The creator, Cathy Olmedillas paid a visit to the Illustration studio at LCA to deliver a talk about her magazine, discussing its inception, struggles, successes and directions for the future. It was wonderful listening to her speak about the development of the magazine and the reasons behind her starting it in the first place. Supermundane was heavily involved in creating the aesthetic of the early issues of Anorak, which I was already aware of, but it was great finding out further information about is levels of input. 

When the presentation was over, I decided to go over and have a chat with Cathy. I said hello, introduced myself and mentioned that I had recently conducted an interview with Supermundane which she seemed impressed with. I asked her if she was open to doing work experience or intern-ships which felt positive. Unfortunately, she said that due to the small nature of her studio and the magazine she doesn't really tend to offer placements or do work experience. However she did say to email her my CV if I was still curious and to always feel free to get into contact with her with any questions or just to have a chat about anything creative. I am glad I approached her, it definitely increased by confidence in terms of speaking with professional industry members. 

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