I came across a striking branding/identity project on
ItsNiceThat and took some inspiration away from it and applied it to my
personal identity redesign.
The identity centres around a new logo, that incorporates
the characters U, S and P. “The monogram is based on formal typographic
elements of the three initials combined in one,” says Dimitris. “We
deconstructed the initial monogram and its pieces were reinvented into a new
alphabet.” The designer continually refined the idea so that the outcome
remained as simple as possible. “The visual language developed is a system
based on synthesis, the clarity of pure geometry and a visual dialogue between
the basic geometric forms,” says Dimitris. “Texture was another element of this
re-branding – various paper and printing methods compose the final outcome,
clearly rooted in the physical world of materials USP uses, such as concrete,
steel, wood and glass.” In a nod to the Grotesk typefaces of the International
Style era, Dimitris used Circular and NB International Pro. The project will
continue to develop and Dimitris considers it an ongoing collaboration, with a
book scheduled for later this year.
I was drawn to the quite neutral monochromatic treatment of the branding, the beautiful textures, calming geometry and the type decisions. It really influenced by design treatment for my self branding project.
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