Monday 29 February 2016

OUGD502 - Further Personal Branding Inspiration

 I came across a striking branding/identity project on ItsNiceThat and took some inspiration away from it and applied it to my personal identity redesign.
The identity centres around a new logo, that incorporates the characters U, S and P. “The monogram is based on formal typographic elements of the three initials combined in one,” says Dimitris. “We deconstructed the initial monogram and its pieces were reinvented into a new alphabet.” The designer continually refined the idea so that the outcome remained as simple as possible. “The visual language developed is a system based on synthesis, the clarity of pure geometry and a visual dialogue between the basic geometric forms,” says Dimitris. “Texture was another element of this re-branding – various paper and printing methods compose the final outcome, clearly rooted in the physical world of materials USP uses, such as concrete, steel, wood and glass.” In a nod to the Grotesk typefaces of the International Style era, Dimitris used Circular and NB International Pro. The project will continue to develop and Dimitris considers it an ongoing collaboration, with a book scheduled for later this year.

I was drawn to the quite neutral monochromatic treatment of the branding, the beautiful textures, calming geometry and the type decisions. It really influenced by design treatment for my self branding project.

Usp_1_its_nice_that

Usp_3-1its_nice_that

Usp_6_its_nice_that


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