Wednesday 3 February 2016

OUGD502 - Taking Care of Business - Presentation Planning

Myself and Amelia decided to write the presentation notes for each of the slides and then handed them out to the individual members of the group for them to read, edit and condense down into a more suitable format to suit everyone's individual presentation styles. We made the notes quite detailed in order to cover all the necessary points. I then went away and edited them down to form bullet points, as I thought this would be an easier way of having the information in front of me in the presentaiton, as I don't really want to be staring down at a page the whole time.

We chose who would present each slide carefully, allocating the members the information that they would feel comfortable presenting based on who researched/produced what. The full detailed notes are below:

Slide 1: Introduction to presentation
Hi, we are Screeeeen, a creative collective based in the heart of Leeds ‐ CAMERON

Slide 2: Introduction to members & specialisms ‐ talk briefly about what your individual skills and
interests are
Amelia: Branding & identity
Cameron: Editorial & print
Izzie: Analogue printing
James: Editorial design
Tom: Typography & branding

Slide 3: Our manifesto ‐ JAMES
Screen is a multidisciplinary creative collective based in the heart of Leeds. We represent a range
of cultures, styles and disciplines. Our work will aim to challenge conventions within contemporary
visual culture.
We offer clients a full package from concept development to final distribution and everything
inbetween.

Slide 4: Our seven deadly sins
We came up with the concept of having our own seven deadly sins that could act as our manifesto
to make it a little less dry and representative of our personalities. They are:

Lust : We lust over gorgeous, witty and well produced print, because let’s be honest, anything that
has been created by someone getting their hands covered in ink is a good thing. ‐ CAM

Gluttony : We have a massive appetite for inspiration, meaning we have to be constantly on the
lookout for our next source of visual pleasure. We adopt a very free and open approach to
research, idea generation and concept development. ‐ AMELIA

Greed: We are not single minded in our creative vision or design process, allowing us to extract
ideas from anywhere and everywhere. You could say this is greedy. We like to think of it as being
eclectic. IZZIE

Sloth: We are dedicated to producing work that challenges the conventions of contemporary
visual communication. In order to do the well, we take our time. We don’t enjoy rushing work that
really excites us. ‐ TOM

Wrath: We get very angry when we aren’t being creative, because we don’t know how else to
spend our days. ‐ JAMES

Envy: We don’t envy much, because we love doing what we do! ‐ CAM

Pride: We are proud to be so diverse. Each member of the Screeeeen is an individual with unique
stances and perspectives on creativity, which is what makes us so exciting as a collective. ‐ AMELIA

Slide 5: What makes us unique? ‐ IZZIE
We have varied interests and skillsets. We take things off the digital screen and put it onto a silk
screen, and we have a strong and wide interest in all things design.

Slide 6: Legal structure TOM
We’re a limited company, meaning that we’re all equal partners owning 20% of the business each
and protects us from personal liability.

Slide 7: Where to find us ‐ CAM
Screeeeen can be found within Patrick Studios in the centre of Leeds. Home of East Street Arts,
this unique environment addresses the need for structured support outside of academic
institutions and fosters an ethos of professional development. We will operate from Monday to
Friday 9‐6 and will have flexible weekends.

Slide 8: Studio culture - CAM
We’re fun, collaborative, experimental and interdisciplinary. We aim to put some time aside one
day a week to work on self‐directed projects.

Slide 9: Funding ‐ AMELIA
We each plan to put forward £1000 to fund the start up costs. We would apply for a £5000 small
business grant and a maximum loan of £1000 from a small business start up loan. This is a
conscious decision to keep our borrowed funds to a reasonable level.

Slide 10: Start up costs ‐ JAMES
We’ve researched into various costings and have come up with this rough estimate for the start up
costs. The first years rent would be £3000, 5 mac minis and monitors would cost £5245. We would
have to put money in for furniture as the studio space doesn’t come with any, but this would be
the most cost effective thing to do as we have contacts that could help us get cheap furniture. We
would design our own branding and identity, but the reason we have put the price at £1000 is for
printing and distribution.

Slide 11: Operating costs & Slide 12: Hourly rates ‐ AMELIA
Monthly, we would be spending around £500 on the up keep of the studio it’s self. The yearly total
costs would amount to roughly £10,422. Additional project costs, travel expenses, materials,
researching and so on would be dependant on the brief and the specific client. In order to cover
these expenses, we would need to charge £89 per hour, which has been rounded up to £100,
meaning the extra money could go back into the up keep of the business. Therefore, we would
expect to be earning around £4,005 per studio member a day. This would be achievable as we
would in theory have multiple briefs on the go at once. We believe our target hourly rate is
reasonable in todays current climate and in relation to ourselves as young professionals. This
would also allow us to sustain the business in the first two years without going under.

Slide 13: Ideal clientele ‐ TOM
Our ideal clientele is as follows: local businesses, commercial organisations, cafes and bars, pubs
and restaurants, food companies, art galleries and museums, events spaces, live music venues,
recording artists, other artists and creative practitioners and charities. Initially, we would target
local companies and organisations to make a name for our self in Leeds. We believe this is a good
starting point, and would obviously hope to expand our clientele nationally and internationally as
our business progresses.

Slide 14: Identity ‐ IZZIE
Our colour palette is directly influenced by the cover design of the latest issue of Tunica magazine,
a publication that we all find exciting and inspiring. We have used five colours to represent the five
different creative team members in Screeeeen. We chose to use Bluu Next as our main header
typeface as it is highly contemporary and we were drawn to its geometric appearance and
boldness. To compliment this we opted for Apercu as our body copy typeface, as we feel that it
contrasts well against the angular nature of Bluu Next. Its equally contemporary and is popular
amongst young creatives at the moment. Our colour palette is consistent within our self
promotion, such as the website design and a leaflet/poster design. The leaflet/poster is very cheap
to reproduce and therefore is a cost effective way to get our name out there. It acts as a casual
self promotion pack.

Slide 15: Promotion & Slide 16: Collateral ‐ JAMES
For the web design and the poster/leaflet design, we decided to follow a theme of using abstract
shapes that follow our colour scheme. The shapes represent our interest in being expressive and
experimental. We each have a personalised business card which features the individual members
custom made ‘e’, adding personality and uniqueness. This is also self promotion for the monthly
‘e’ on our website.

Slide 17: The monthly ‘e’ ‐ IZZIE
We had the idea of creating a monthly competition in which other designers, friends, fans and
clients have the opportunity to submit their own designs in order to have their artwork featured
on the ‘screeeeen’ website. The competition would be the same every month; to design their own
letter ‘e’, similar to we have done. This would be promotional as competitors would submit their
designs through instagram and would have to use the hashtag ‘screeeeen’. This would not only
promote our instagram account, but it would also mean users are more likely to go and browse on
the website, meaning we would get a lot more exposure online.

Slide 18: Potential friends ‐ CAM
We would be open to working collaboratively with other agencies, such as Rabbit Hole Agency,
Print Club London and HORT. We feel these studios have a similar ethos to us and share similar
attitudes towards graphic design and visual communication. They are mainly located in the UK
which would allow to communicate easily in person and via the internet.

Slide 19: Potential foes - CAM
We see our main competition as being similarly sized set ups in the Leeds area, ideally, however,
we would be looking to collaborate and be friends with more studios rather than being
competitive. We also think that our studio would be different to other studios, as we bring other
design skills and ideas to the table.

Slide 20: Our competitive edge ‐ AMELIA
Our competitive edge to other design studios is that each individual brings a different background
within design. Our studio would also stand out as we have our own screen printing equipment and
we will be based in the very centre of the city, and therefore very easy to locate. The studio is very
spacious, and therefore this would give us the potential to hold a lot of events, such as exhibitions
and print fairs.

Slide 21: Services we offer ‐ TOM
Our main skills and passions are in art direction and concept development as well as creative
printing solutions. Collectively we are able to offer many more services which increases our
competitive edge and would hopefully entice a diverse range of clients to work with us.

Slide 22: Future goals ‐ JAMES
Expand the studio into a more permanent space
Compete with larger, successful studios
Make lots of money
Work internationally
To have fun in what we do

Slide 23: Contact details ‐ CAM
You can find us at Patrick Studios
Feel free to call our studio line or drop us an email
Or get in touch on social media using @screeeeen

Slide 24: Thanks for listening ‐ ALL

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